Formal elegance, solidity and lightness

Wiener GTV Design is part of a great European history that merges tradition and innovation, renewing its style lines through continuous project research.

Thonet is a protagonist in the critical passage from craftsmanship to industry, thanks to an approach which anticipates modern design and has contributed to the definition of the visual grammar of contemporaneousness.

Wiener GTV Design is open and looking to the future, without, however, leaving the values and experience of the past behind. This collection is a true reflection of the evolution of our times.
Michael Thonet (1796-1871) and his five children were the most successful manufacturers of furniture in the Industrial Age. Having been invited to develop a patent in Austria by Chancellor Metternich, who had seen his products at the Exhibition held by the society of friends of arts in Koblenz, in 1842, Michael Thonet left Boppard in Germany to settle in Vienna, where in 1853 he founded the company “Gebrüder Thonet” by involving his five sons.

In the Hapsburg capital, Michael Thonet abandoned the more traditional technique of glued lamellar wood in favor of the industrial chemical – mechanical steam bent process. This innovation led him to begin producing wooden furniture, presenting a collection of elegant, yet practical designs that could be manufactured on a larger scale. He immediately supported this with a distribution and sales network that was capable of penetrating any market.

It was during this time that products such as chair No. 1 designed for the famous Viennese Palais Schwarzenberg made their début, gaining fame as ‘typically’ Thonet, and from which many other models were then designed, up to and including the classic chair No. 14. The company’s use of high technology and production techniques, together with widespread fame and a growing reputation encouraged the most important Viennese architects to design new products. Otto Wagner commissioned the furnishing of the Postsparkasse. Adolf Loos designed the chair for the Café Museum, in 1895 writing: “When I was in America, I realized that the Thonet chair was the most modern seating available”.

In 1911, the Gebrüder Thonet catalogue boasted 980 different models.

By the end of the second world war, independent production plants had been set up in various different countries and developed into separate businesses. In Austria, the home market of Gebrüder Thonet, the business was rebuilt by descendants of Michael Thonet, including his great-grandson Fritz Jakob Thonet as well as Fritz Jakob’s children Evamarie Thonet and Richard Thonet. After the war, they had to start from scratch, with little more than their experience and passion for furniture. They recommenced their business in one of Gebrüder Thonet’s former warehouses in Vienna. From 1948 on they rented a production site in Rohrau, Steiermark, before they finally built their own production site in Friedberg in 1962. In 1976 the Austrian business changed its name from Gebrüder Thonet to its current name Gebrüder Thonet Vienna.

More recently, Wiener GTV Design has develop edits work in a successful blend of the traditional and the modern, of continuity and renewal, with a new production program that begins by re-editing a series of Gebrüder Thonet classics. At the same time, Wiener GTV Design stands for contemporary furnishing. Advanced production techniques are applied to innovative designs and uses of materials, to create highly sought-after, multipurpose furnishing items. Truly original, up-to-date solutions that integrate well with the more classic products of its catalogue, now reworked.

Items such as chair No. 14, of which more than 50 million were made between 1850 and 1930, have gone down in history for their fine design and manufacturing quality, and yet still today excite and attract new generations. Wiener GTV Design always succeeds in finding the perfect combination of tradition and innovation, assisted by continuous research into new, clear-cut, versatile designs. Wiener GTV Design is open and looking to the future, without, however, leaving the values and experience of the past behind. This collection is a true reflection of the evolution of our times. In Friedberg, Styria (Austria), the “Thonet” museum, owned by Wiener GTV Design, is a benchmark for its history, where testimonies, curiosities and the most representative original parts of the company find the place to be. A fascinating reality that through these icons of style tells the company’s deep passion for the solid bent wood.