The JCP “universe” is one that mixes imagination with credibility and inventiveness with conviction. It is an eclectic brand that aims to change the design status quo in a revolutionary way.
The JCP universe is about possibilities. It’s an immaginative realm in which normality as we perceive it, is transformed.Originally the brainchild of a radical think tank held in Milan in 2015, JCP was conceived in 2016 by architect Livio Ballabio and is orchestrated by CTRLZAK studio. A fusion between art and design, the brand’s creations blend classic and contemporary style in a surprising new idiom that defies the norms, and it has already made waves in the design and art worlds for its determined vision and strength of design.
The unique objects featured go beyond mere aesthetics, trends and common taste promising to transform everyday life.
Inhaling the future, exhaling the past; spoiling the ticking of time by creating the impossible. Stories that make you reflect on their true meaning giving life to creations of worlds unseen. JCP is an imaginative universe that transforms our normality by encouraging us to reflect on our own way of life, here on Earth.
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